Raízes do Campo exists to bring real food from family farming to people’s tables.
“Our foods are agroecological, preserving and regenerating the environment, promoting the economic development of family farming, and fostering culture, diversity, and quality of life in rural areas,” explains Carla Guindani, Executive Director of Raízes do Campo.
The brand was officially launched in the market in June 2022. The business has already invested three years in structuring productive chains, initially representing brands from family farming cooperatives.
Currently, 1,549 farming families are producing the agroecological foods that make up the Raízes do Campo product family. As the portfolio expands, the number of families benefiting from the project also increases.
Agroecology is good for those who plant, good for those who eat, and good for the environment.